Super Bowl XLVI: The Commercials


First of all, I loved the musical NBC Super Bowl promo involving basically all of NBC singing and dancing to “Brotherhood of Man” from How to Succeed in Business Without Really Trying. It kind of made my day. Also, having been told by a reader of Bossy Pants that Tina Fey is a fan of musicals; and being myself a lover of musical theater, and also of that one episode of 30 Rock in which Jack Donaghy must work his way back up the corporate ladder from the mail room How to Succeed-style—well, it just brought me that much more joy (as, I hope, as dissecting that run-on sentence brought you).

The epic two-parter Volkswagen spot featuring the overweight dog getting into shape so that he can chase VW’s latest updated Beetle that segued into the Stars Wars cantina where patrons declare that the dog is way funnier than the Vader kid, so Darth Vader chokes one of them.

Which may or may not have reminded you of that Adidas Star Wars commercial from the 2010 World Cup. Things I was not particularly into included David Beckham’s H&M underwear ad, it did not seem fitting. Not as fitting as the Adidas masterpiece of yesteryear.

I was also entertained by the usually-reserved-for-Christmas Coca-Cola polar bears watching the Super Bowl series of spots.

I enjoyed the Drew Brees Chase commercial, largely because I enjoyed when his small child picked pieces of confetti out of the air after the Saints won the Super Bowl.

Now obviously, you are supposed to kind of hate the Ferris Bueller Honda spoof… but it’s hard to not kind of love it also.

I hated the John Stamos Oikos commercial, but I loved that it made me think about when Uncle Jesse tells the story of how he changed his name as a child, but you know that his original name had something to do with having really hot feet.

I was disappointed by every single beer commercial, and this one just made me so sad for the poor dog.

Sometimes I wonder when the Betty White exploitation train is going to end.

I do enjoy the entire world’s agreement that Jay Leno is a life ruiner.

And then my mother completely shocked us all by recognizing Brian Urlacher in the Samsung Galaxy Note musical “I Believe in a Thing Called Love” spot, which also happened to be hilarious.

Waiting in epic lines for a new iPhone is such a waste of life.

And then there was the second—albeit stretched—30 Rock-related commercial. You may recall the Alec Baldwin airplane incident in which the actor caused mayhem by refusing to turn off his cell phone prior to takeoff. Shortly afterwards, Tina Fey appeared on a late night talk show and joked that she and Alec had been in the middle of an intense game of Words With Friends, and that it was all her fault. This is your context for why I finally giggled towards the end of the Best Buy commercial featuring various inventors of crucial elements in our digital world… like the creators of Words With Friends being told to turn their phones off on a plane.

It’s not a huge winner, but I enjoyed the Words With Friends bit.

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